![]() Is Bed Bath and Beyond getting rid of their coupons? "The categories that Overstock has been so strong in in the past will be there," he said. While customers can expect to find the typical bed, bath and kitchen products Bed, Bath & Beyond is known for, Johnson said they can also expect a "much bigger, better beyond" including patio furniture, area rugs and more. Since the deal was announced, Johnson said the company has added over 600,000 new products to its website. They're happy to have us as one of their distribution channels.” “It's a brand that people like, that they're happy to say they shop at. “We have been self-aware enough as Overstock to know that no bride and groom would put on their wedding announcement, ‘Registered at .’ And yet I get wedding announcements all the time with people saying 'Registered a Bed, Bath & Beyond,'” he said. Johnson credited the name change, noting that some suppliers were hesitant to work with a distribution company associated with liquidation. The name also turned away potential customers. Johnson noted that more suppliers are willing to open their entire product catalog with the company after the Bed, Bath & Beyond deal was announced. The company’s purchase has already been a boon for the company by attracting new partners. New products coming to Bed, Bath & Beyond’s website The old Overstock brand is set to sunset over time. Overstock was the first to bid for Bed, Bath & Beyond's IP and set the minimum price. When Bed, Bath & Beyond’s bankruptcy gave Overstock the chance to buy the brand name without the stores, the company jumped on the deal. Its business model was very different than ours.” But “we didn't like its brick-and-mortar stores. “We liked its customers, they were deal seekers like our customers are,” he said. The company had been looking at the Bed, Bath & Beyond brand for “a number of years,” Johnson said. Johnson has said he’s been asked multiple times to change Overstock’s name, which reflects the company’s liquidation model that it abandoned 20 years prior. We just have a much better set of products that we offer than what Bed, Bath has historically." Why did Overstock buy Bed, Bath and Beyond? ![]() “We've saved an iconic brand, and we’ll take it into the future,” Johnson told USA TODAY. "I think what the customer will get from the new Bed, Bath & Beyond when we launch on Aug. ![]() visitors will now be redirected to, and the company is celebrating the shift with various promotions.ĬEO Jonathan Johnson said the new name will usher in a new era for the brand that is focused on more products at affordable prices. on Tuesday with the unveiling of its new website and app. is officially Bed, Bath & Beyond – emphasis on the “beyond.”Īfter winning a $21.5 million bid for the brand’s intellectual property, e-commerce company Overstock launched the new Bed, Bath & Beyond in the U.S. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |